Why is Orient Cement falling/rising?

As of 15-Jul, Orient Cement Ltd. is experiencing a decline in its stock price, currently at 236.80, reflecting a decrease of 0.8 or 0.34%. The stock has underperformed its sector by 0.39% today and has seen a consecutive fall over the last two days, resulting in a total decline of 1.13%. Over the past week, the stock has gained 0.77%, but it has significantly underperformed in the longer term, with a 1-month return of -18.97% and a year-to-date decline of -31.10%. The company's financial health is concerning, as it has reported negative results for the last three consecutive quarters, with a notable drop in both profit before tax and profit after tax. Additionally, the stock's poor long-term growth is highlighted by an annual operating profit decline of 9.33% over the last five years, and it currently has a low return on equity of 5.
In the broader market context, while the benchmark Sensex has shown a slight decline of 1.36% over the past week, Orient Cement's performance has been markedly worse, indicating a lack of investor confidence. The stock's liquidity appears adequate, but the delivery volume has decreased significantly, suggesting falling investor participation. Despite having a strong ability to service debt and high institutional holdings, the stock's expensive valuation and poor historical performance have led to its underperformance compared to the market. Overall, the combination of negative financial results, declining investor interest, and poor long-term growth prospects contributes to the stock's current downward trajectory.