Why is Orient Cement falling/rising?

As of 01-Aug, Orient Cement Ltd. is experiencing a decline in its stock price, currently at Rs 240.60, reflecting a decrease of Rs 6.1 or 2.47%. Today's performance indicates that the stock has underperformed its sector by 2.14%, following a trend reversal after three consecutive days of gains. The stock reached an intraday low of Rs 238.95, and it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 44.67% compared to the 5-day average. Over the past year, the stock has generated a return of -29.18%, which is considerably worse than the broader market's decline of -1.55%.
In the broader market context, while the Sensex has shown a slight decline of 1.06% over the past week, Orient Cement's performance has been notably worse, with a 5.28% drop in the same period. Despite the company's strong fundamentals, such as a low Debt to EBITDA ratio and rising promoter confidence with a 34.8% increase in stake, the stock has struggled due to poor long-term growth metrics and significant underperformance relative to the market. The company's net sales growth of only 6.07% annually over the last five years and a negative return over the past year contribute to the current bearish sentiment surrounding the stock.