Why is Pace E-Commerce falling/rising?

As of 17-Jul, Pace E-Commerce Ventures Ltd is experiencing a decline in its stock price, currently at 23.00, which reflects a decrease of 0.91 or 3.81%. The stock has underperformed its sector by 3.13% today and has fallen after three consecutive days of gains. Additionally, the stock's performance over the past month shows a significant decline of 8.37%, while year-to-date, it has dropped by 31.75%. The stock is currently trading higher than its 5-day moving averages but lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Furthermore, there has been a notable decrease in investor participation, with delivery volume falling by 36.17% against the 5-day average, indicating reduced interest from investors.
In the broader market context, the Sensex has shown a decline of 1.12% over the past week, contrasting with the stock's slight gain of 0.92% in the same period. However, the stock's year-to-date performance is significantly worse than the benchmark, which has increased by 5.27%. This disparity highlights the stock's struggles compared to the overall market. While there are no specific positive or negative factors provided, the overall trend and investor participation suggest a challenging environment for Pace E-Commerce Ventures Ltd, contributing to its current price decline.