Why is Pacific Inds falling/rising?

As of 15-Sep, Pacific Industries Ltd's stock price is currently at Rs 180.00, reflecting a decrease of -0.95 or -0.53%. The stock has underperformed its sector today by -0.28% and is trading 4.17% away from its 52-week low of Rs 172.5. Over the past week, the stock has shown a slight increase of +0.87%, but it has significantly underperformed over the longer term, with a -11.33% return in the last month and a staggering -41.74% year-to-date. The stock's weak performance is compounded by a decline in investor participation, as evidenced by a 7.75% drop in delivery volume compared to the 5-day average. Additionally, while the stock has an attractive valuation with a low Price to Book Value, its return on equity is low at 1.7%, and profits have fallen by -37.4% over the past year, contributing to a negative sentiment around the stock.
In the broader market context, the Sensex has increased by +1.24% over the past week, contrasting sharply with Pacific Industries' performance. The stock's long-term fundamentals are weak, with an average ROE of 2.66% and poor growth in operating profit over the last five years. Furthermore, the company's recent financial results have been disappointing, with a -51.4% decline in profit after tax compared to the previous quarter's average. This underperformance is reflected in the stock's returns, which have lagged behind the BSE500 index over various time frames, indicating a challenging environment for the company amidst a generally rising market.