Why is Padmalaya Tele. falling/rising?

As of 14-Jul, Padmalaya Telefilms Ltd is experiencing a decline in its stock price, currently at 3.87, which reflects a decrease of 0.04 or 1.02%. The stock has underperformed its sector by 2.4% today and has been on a consecutive fall for the last two days, resulting in a total decline of 3.97% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Investor participation has also decreased significantly, with delivery volume dropping by 48.5% compared to the 5-day average. The stock has shown a year-to-date decline of 50.89%, despite a positive performance over the past year with a return of 29.43%.
In the broader market context, the Sensex has shown a decline of 1.42% over the past week, while Padmalaya Telefilms Ltd has managed a slight gain of 0.52% in the same timeframe. However, the stock's longer-term performance is concerning, with a year-to-date drop significantly worse than the benchmark's gain of 5.27%. This stark contrast highlights the stock's struggles relative to the overall market, further compounded by the recent negative momentum and reduced trading activity, which may deter potential investors.