Why is Padmalaya Tele. falling/rising?

As of 26-Sep, Padmalaya Telefilms Ltd is experiencing a decline in its stock price, currently at 4.50, which reflects a decrease of 0.19 or 4.05%. The stock has underperformed its sector by 1.89% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 8.16% during this period. Over the past week, the stock has fallen by 7.79%, while its year-to-date performance shows a significant decline of 42.89%. Although the stock is currently trading above its 50-day and 100-day moving averages, it is below its 5-day, 20-day, and 200-day moving averages. Notably, there has been a rise in investor participation, with delivery volume increasing by 20.12% compared to the 5-day average, indicating some interest despite the overall negative movement.
In the broader market context, the Sensex has also faced a decline of 2.66% over the past week, which suggests that the stock's recent performance is not entirely isolated but rather part of a wider market trend. However, Padmalaya Telefilms Ltd's decline is more pronounced than that of the benchmark, indicating specific challenges faced by the company. The TV Broadcasting & Software sector has also seen a decrease of 2.09%, which may contribute to the stock's struggles. Overall, the combination of sector-wide pressures and the company's significant year-to-date losses highlights the difficulties Padmalaya Telefilms Ltd is currently encountering in the market.