Why is Panache Digilife falling/rising?

As of 16-Jul, Panache Digilife Ltd is experiencing a price increase, currently at 248.88, reflecting a rise of 11.85 or 5.0%. The stock has shown strong performance today, outperforming its sector by 5.49%. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Over the past week, the stock has surged by 18.72%, while it has delivered a remarkable 68.88% return over the last year, significantly outperforming the BSE500 index in each of the last three annual periods. The company has also reported positive results for the last five consecutive quarters, with notable increases in net sales and profit after tax, contributing to the stock's upward movement.
In the broader market context, while Panache Digilife has shown impressive short-term returns, the benchmark Sensex has declined by 1.04% over the past week. Despite the stock's strong recent performance, it faces challenges such as a weak long-term fundamental strength, indicated by a low return on capital employed and high debt levels. Additionally, while the stock's price has risen significantly, its valuation appears expensive relative to its earnings growth, as evidenced by a PEG ratio of 2.9. This combination of strong short-term performance against a backdrop of long-term concerns may create a mixed outlook for investors.