Why is Panache Digilife falling/rising?

As of 22-Jul, Panache Digilife Ltd's stock price is rising, currently at 255.97, reflecting an increase of 5.01 or 2.0%. The stock has shown strong performance recently, outperforming its sector by 0.53% today and trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has gained 7.99%, and it has delivered an impressive 73.69% return over the last year, significantly outperforming the broader market's return of 2.25%. The company has also reported positive results for the last five consecutive quarters, with a notable increase in net sales and profit after tax, which has likely contributed to the stock's upward momentum.
In the broader market context, while Panache Digilife has been performing well in the short term, it has a year-to-date return of -9.88%, contrasting with the Sensex's gain of 5.99%. Despite its recent successes, the company faces challenges such as weak long-term fundamental strength, indicated by a low return on capital employed and high debt levels. These factors may temper investor enthusiasm, even as the stock has recently benefited from strong quarterly results and market-beating performance over the past year.