Why is Parag Milk Foods falling/rising?

As of 16-Jul, Parag Milk Foods Ltd is experiencing a slight increase in its stock price, currently at 237.75, with a change of 0.05 (0.02%) upwards. The stock has recently hit a new 52-week high of Rs.244.45 and has shown a positive performance over the last two days, gaining 4.46%. It is trading above all its moving averages, indicating strong momentum. Over the past week, the stock has risen by 0.36%, and year-to-date, it has delivered an impressive 26.29% return. The company has reported significant growth in its financials, with a 226.51% increase in profit before tax and a 166.9% increase in profit after tax for the most recent quarter, alongside record net sales of Rs 918.25 crore. Despite a slight decline in investor participation, the stock remains liquid and is trading at a discount compared to its peers, which supports its attractive valuation.
In the broader market context, while Parag Milk Foods has shown a positive return of 0.36% over the past week, the benchmark Sensex has declined by 1.08% during the same period, highlighting the stock's relative strength. The company's consistent performance over the last three years, with returns of 17.12% in the past year and significant profit growth, further distinguishes it from the broader market trends. The stock's PEG ratio of 0.8 suggests it is undervalued compared to its growth potential, which may attract investors looking for solid returns amidst a fluctuating market environment.