Why is Parag Milk Foods falling/rising?

As of 18-Aug, Parag Milk Foods Ltd is experiencing a price increase, currently at 226.55, reflecting a rise of 14.45 or 6.81%. The stock has shown a notable performance today, outperforming its sector by 4.03% and reversing a trend after eight consecutive days of decline. It reached an intraday high of Rs 228.2, indicating strong buying interest. Over the past week, the stock has gained 2.51%, while it has generated a return of 15.59% over the last year, significantly outperforming the Sensex, which has only increased by 1.04% in the same period. Positive factors contributing to this rise include an attractive valuation with a return on capital employed (ROCE) of 11.8, increased participation from institutional investors, and a stock price that is trading at a discount compared to its peers.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has only risen by 0.83% over the past week. The FMCG sector, in which Parag Milk Foods operates, has gained by 2.75%, suggesting a favorable environment for the company. However, there are concerns regarding long-term fundamental strength, as indicated by a high debt to EBITDA ratio and modest growth in net sales and operating profit over the past five years. Despite these challenges, the stock's ability to attract institutional investors and its strong historical performance over three years contribute positively to its current upward movement.