Why is Parag Milk Foods falling/rising?

As of 22-Sep, Parag Milk Foods Ltd is currently priced at 290.55, reflecting a decrease of 3.45, or 1.17%. The stock has been underperforming recently, having fallen for the last two days with a total decline of 2.91%. In the past week, it has seen a return of -2.52%, while over the last month, it has performed well with a return of 23.56%. Despite its strong long-term performance, including a 64.06% return over the past year, the stock is currently experiencing a decline in investor participation, with delivery volume dropping by 55.12% compared to the five-day average. Although the stock has a favorable valuation with a return on capital employed (ROCE) of 11.8 and is trading at a discount to its peers, the recent price movement indicates some short-term weakness.
In the broader market context, the Sensex has gained 0.46% over the past week, contrasting with Parag Milk Foods' decline, which suggests that the stock is not keeping pace with the overall market. While institutional investors have increased their stake in the company, indicating confidence in its fundamentals, the recent consecutive falls and reduced trading volume may reflect a temporary sentiment shift among retail investors. The stock's ability to outperform the benchmark in the long term, alongside its attractive valuation metrics, suggests that while it is currently facing downward pressure, the underlying fundamentals remain strong.