Why is Parag Milk Foods falling/rising?

As of 24-Sep, Parag Milk Foods Ltd's stock price is currently at Rs 279.75, reflecting a decline of Rs 11.0 or 3.78%. The stock has been underperforming, having fallen consecutively for the last four days with a total return decrease of 6.52% during this period. Additionally, it has underperformed its sector by 4.47% today. Despite a strong performance over the past year with a return of 54.13%, the stock's recent movement is influenced by a significant drop in delivery volume, which has decreased by 61.97% compared to the 5-day average. While the stock is trading at a discount compared to its peers and has seen increased participation from institutional investors, these factors have not been sufficient to counteract the recent downward trend.
In the broader market context, the stock's short-term performance of -3.63% over the past week contrasts sharply with the Sensex, which has only declined by 1.18%. This indicates that Parag Milk Foods is facing challenges that are more severe than the overall market. However, it is worth noting that the stock has outperformed the benchmark over longer periods, such as a 48.61% year-to-date return compared to the Sensex's 4.58%. The combination of recent poor performance, reduced investor participation, and a significant drop in trading volume suggests that the stock is currently experiencing a challenging phase despite its strong historical performance.