Why is Parag Milk Foods falling/rising?

As of 29-Sep, Parag Milk Foods Ltd's stock is currently priced at 263.35, reflecting a decrease of 6.15, or 2.28%. The stock has been on a downward trend, having fallen consecutively for the last seven days, resulting in a total decline of 12% during this period. Today's performance indicates that it underperformed its sector by 2.01%, and it reached an intraday low of Rs 261.35. Despite a strong performance over the past year with a return of 37.38%, the stock has recently seen a decline in investor participation, with delivery volume dropping by 31.1% against the five-day average. While the stock maintains a favorable valuation with a ROCE of 11.8 and a PEG ratio of 1.1, the recent price movement suggests a struggle against broader market pressures.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with a 9.53% decline over the past week compared to a 2.18% drop in the Sensex. Despite this recent downturn, Parag Milk Foods has outperformed the BSE500 over longer periods, including a 39.89% increase year-to-date and a 138.97% rise over the past three years. The increase in institutional investor participation, which has risen by 0.73% in the last quarter, indicates a positive outlook from more experienced investors, potentially providing some support for the stock in the long run. However, the current negative momentum and falling trading volumes suggest that immediate challenges remain for the stock.