Why is Paramount Comm. falling/rising?

As of 07-Jul, Paramount Communications Ltd is experiencing a decline in its stock price, currently at 58.47, which reflects a decrease of 0.43 or 0.73%. The stock has been on a downward trend, losing value for the last three days and showing a total decline of 2.06% during this period. Despite outperforming its sector by 0.57% today, the stock's delivery volume has fallen significantly by 39.09% compared to the 5-day average, indicating reduced investor participation. Over the past week, the stock has gained 1.86%, but it has a year-to-date decline of 29.24%, despite positive long-term growth indicators such as a 21.05% annual increase in net sales and a consistent record of positive results over the last 15 quarters.
In the broader market context, while the Sensex has seen a slight decline of 0.20% over the past week, Paramount Communications has managed to outperform this benchmark. However, the stock's year-to-date performance is notably poor compared to the Sensex's gain of 6.79%. The stock's attractive valuation, with a price-to-book value of 2.5 and a return on equity of 12.1, suggests potential for recovery, yet the significant drop in investor participation and the consecutive price falls indicate a cautious sentiment among investors. Overall, while there are positive long-term growth factors, the recent price movement reflects a struggle against broader market trends and investor confidence.