Why is Paramount Comm. falling/rising?

As of 10-Jul, Paramount Communications Ltd's stock price is rising, currently at Rs 61.00, reflecting an increase of Rs 2.01 or 3.41%. The stock has shown a positive performance today, outperforming its sector by 2.95% and achieving a consecutive gain over the last three days with a total return of 4.33%. Additionally, the stock has performed well over the past week and month, with returns of +3.55% and +8.79%, respectively. Despite a year-to-date decline of -26.18%, the company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 21.05% and operating profit at 26.59%. The company has also reported positive results for the last 15 consecutive quarters, contributing to a favorable outlook despite recent volatility.
In the broader market context, while the Sensex has shown a slight decline of -0.06% over the past week, Paramount Communications Ltd has significantly outperformed this benchmark, indicating strong relative strength in the stock. The stock's liquidity remains adequate, although there has been a notable decrease in investor participation, with delivery volume falling by -42.29% against the five-day average. This could suggest a cautious sentiment among investors despite the company's attractive valuation and consistent profit growth, which may be influencing the stock's recent upward movement.