Why is Paramount Comm. falling/rising?

As of 22-Jul, Paramount Communications Ltd's stock price is currently at Rs 59.86, reflecting a decrease of Rs 1.33 or 2.17%. Today's price summary indicates that the stock has underperformed its sector by 4.06%, with an intraday low of Rs 59.8, which represents a decline of 2.27%. Despite this short-term drop, the stock has shown a positive return of 10.28% over the past month; however, it has a year-to-date decline of 27.56%. The company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 21.05% and operating profit at 26.59%. The stock is trading at a discount compared to its peers, which may attract investors despite the recent price decline.
In the broader market context, the stock's short-term performance of -0.65% over the past week contrasts with the benchmark Sensex, which has decreased by only 0.47%. This underperformance may indicate a lack of investor confidence in the stock relative to the market. However, the rising investor participation, evidenced by a significant increase in delivery volume, suggests that some investors may see potential in the stock despite its recent price drop. The company's consistent positive results over the last 15 quarters and strong financial metrics, such as a return on capital employed (ROCE) of 16.27% and a cash balance of Rs 39.54 crore, provide a foundation for potential recovery in the future.