Why is Paramount Comm. falling/rising?

As of 25-Aug, Paramount Communications Ltd is experiencing a decline in its stock price, currently at Rs 47.45, which reflects a decrease of Rs 1.07 or 2.21%. The stock has underperformed its sector by 2.19% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 3.16%. Additionally, the stock has shown poor performance over various time frames, with a 1-month return of -18.27% and a year-to-date return of -42.58%. The stock is trading below all its moving averages, indicating a bearish trend, and there has been a significant drop in investor participation, with delivery volume falling by 54.55% against the 5-day average. Despite some positive long-term growth indicators, such as a 25.91% annual increase in net sales, the stock's recent performance has been negatively impacted by a substantial decline in profits and a lack of interest from domestic mutual funds.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with the Sensex showing a slight gain of 0.45% over the past week while Paramount Communications Ltd has declined by 1.72%. This underperformance is further highlighted by the stock's significant drop of 41.52% over the past year compared to the market's negative return of only 2.11%. The company's flat results in the latest quarter, including a dramatic fall in profit before tax and a low operating profit, have contributed to the negative sentiment surrounding the stock. Overall, the combination of poor recent financial results, declining investor interest, and significant underperformance relative to the market has led to the current downward movement in Paramount Communications Ltd's stock price.