Why is Paramount Comm. falling/rising?

As of 26-Aug, Paramount Communications Ltd's stock price is currently at Rs 46.40, reflecting a decrease of Rs 1.05 or 2.21%. The stock has been on a downward trend, having fallen for three consecutive days, with a total decline of 5.31% during this period. It is trading close to its 52-week low, just 3.9% away from Rs 44.59. The stock's performance over the past week shows a decline of 3.13%, and over the past month, it has dropped significantly by 20.08%. Despite a healthy long-term growth rate in net sales and operating profit, the stock has underperformed with a year-to-date return of -43.85%, indicating that recent financial results have not met investor expectations, particularly with a notable drop in profit before tax and net profit.
In the broader market context, the Sensex has experienced a minor decline of 1.05% over the past week, suggesting that while the market is also facing challenges, Paramount Communications' performance is significantly worse. The stock's substantial underperformance compared to the market, with a one-year return of -47.32% against the BSE500's -3.87%, highlights investor concerns. Additionally, the lack of domestic mutual fund investment, which stands at 0%, may indicate a lack of confidence in the stock's valuation or business prospects. Overall, the combination of poor recent financial results, consistent declines in stock price, and weak investor sentiment contributes to the ongoing downward movement of Paramount Communications Ltd's stock.