Why is Paramount Comm. falling/rising?

As of 01-Sep, Paramount Communications Ltd is experiencing a decline in its stock price, currently at Rs. 44.40, which reflects a decrease of Rs. 0.6 or 1.33%. The stock has hit a new 52-week low of Rs. 43.93 today and has underperformed its sector by 3.88%. Over the past six days, the stock has consistently fallen, resulting in a total decline of 9.39%. In terms of returns, the stock has dropped significantly over various periods, including a 19.55% decline over the past month and a staggering 50.01% over the past year, while its profits have decreased by 16.8%. Despite a healthy long-term growth rate in net sales and operating profit, the recent flat results and substantial declines in profit before tax and profit after tax have negatively impacted investor sentiment.
In the broader market context, the stock's performance has been notably worse than the benchmark, with the Sensex only declining by 1.56% over the past week and 0.29% over the past month. This stark contrast highlights the stock's underperformance, particularly as it has fallen more than ten times the benchmark's decline over the past year. Additionally, the lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence from institutional investors, further contributing to the stock's downward trajectory. Overall, the combination of poor recent financial results, significant stock price declines, and weak investor participation has led to the current negative sentiment surrounding Paramount Communications Ltd.