Why is Paramount Comm. falling/rising?

As of 03-Sep, Paramount Communications Ltd is experiencing a slight decline in its stock price, currently at 46.98, reflecting a decrease of 0.16 or 0.34%. The stock's performance today is in line with the sector, though it is trading higher than its 5-day moving averages but lower than its 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of +1.25%, contrasting with a -14.88% return over the past month. Despite a healthy long-term growth rate in net sales and operating profit, the stock has faced significant challenges, including a substantial decline in profits and a lack of domestic mutual fund investment, which may indicate a lack of confidence in the stock's current valuation.
Broader market context shows that while the Sensex has generated a return of -0.27% over the past week and -0.04% over the past month, Paramount Communications Ltd has underperformed significantly with a -14.88% return in the same timeframe. The stock's year-to-date performance is particularly concerning, with a decline of -43.14%, compared to the Sensex's positive return of +3.11%. This stark contrast highlights the stock's struggles in the market, further compounded by its underperformance relative to the broader market over the past year, where it has fallen by -46.57% against the BSE500's -4.38%.