Why is Paramount Comm. falling/rising?

As of 15-Sep, Paramount Communications Ltd is experiencing a price increase, currently at Rs 48.35, reflecting a rise of 1.23 or 2.61%. The stock has outperformed its sector today by 1.56%, reaching an intraday high of Rs 49.26, which is a 4.54% increase. Over the past week, the stock has shown a return of +2.50%, while its performance over the last month is +1.85%. Despite these short-term gains, the stock has faced significant challenges, with a year-to-date decline of -41.49% and a one-year return of -49.04%. The company's financials indicate a healthy long-term growth potential, with net sales growing at an annual rate of 25.91% and operating profit at 31.94%. However, the recent flat results and a significant drop in profit margins have raised concerns, particularly given the low domestic mutual fund interest in the company.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has shown a return of +1.24% over the past week and +1.47% over the past month. While Paramount Communications has outperformed the sector in the short term, its long-term performance remains concerning, especially as it has underperformed the market significantly over the past year. The stock's substantial decline of -49.04% compared to the benchmark's negative return of -1.33% highlights the challenges it faces in regaining investor confidence, despite its attractive valuation metrics and rising investor participation in recent trading sessions.