Why is Paramount Comm. falling/rising?

As of 18-Sep, Paramount Communications Ltd is experiencing a decline in its stock price, currently at 48.10, which reflects a decrease of 0.4 or 0.82%. The stock has underperformed its sector by 0.84% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 1.35% during this period. Although the stock has shown a positive return of 1.80% over the past week, it has significantly underperformed over the longer term, with a year-to-date decline of 41.79% and a staggering 49.92% drop over the past year. The company's financial performance has been mixed, with net sales growing at an annual rate of 25.91% and operating profit at 31.94%, but profits have fallen by 16.8%, contributing to investor concerns.
In the broader market context, while the Sensex has shown a positive return of 6.24% year-to-date, Paramount Communications' substantial decline highlights its struggle to keep pace with market performance. The stock's lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence from institutional investors, potentially indicating that they are not comfortable with the current valuation or business outlook. Furthermore, the company's flat results in the latest quarter, including a significant drop in profit after tax and operating profit margins, have likely contributed to the negative sentiment surrounding the stock, leading to its recent price decline.