Why is Paramount Comm. falling/rising?

As of 09-Oct, Paramount Communications Ltd's stock price is currently at Rs. 43.73, reflecting a decrease of Rs. 0.15 or 0.34%. The stock has recently hit a new 52-week low of Rs. 43.2 and has been on a downward trend, experiencing a consecutive fall over the last two days with a total decline of 1.66%. In terms of performance against the benchmark, the stock has underperformed significantly, with a year-to-date return of -47.08% compared to the Sensex's gain of 5.16%. Despite a healthy long-term growth in net sales and operating profit, the stock's profits have fallen by 16.8% over the past year, contributing to its negative performance.
Broader Market Context: In the last week, Paramount Communications Ltd has seen a decline of 2.37%, while the Sensex has increased by 1.47%, indicating a stark contrast in performance. The stock's liquidity remains adequate, with a delivery volume increase of 4.93% against the 5-day average, yet domestic mutual funds hold no stake in the company, which may reflect a lack of confidence in its current valuation. Overall, the combination of poor recent financial results, a significant drop in stock price relative to the market, and low institutional interest suggests a challenging environment for Paramount Communications Ltd.