Why is Paramount Cosmet falling/rising?

As of 14-Jul, Paramount Cosmetics (India) Ltd is experiencing a significant rise in its stock price, currently at 44.72, reflecting an increase of 5.5 or 14.02%. Today's price summary indicates that the stock opened with a substantial gain of 12.19% and reached an intraday high of Rs 47.06, marking a 19.99% increase. Despite this positive movement, the stock has shown high volatility today, with an intraday volatility of 7.74%. Over the past week, the stock has outperformed the sector by 14.38%, and its one-month return stands at 13.99%. However, the company has faced challenges, including a -30.33% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 9.64 times, which raises concerns about its long-term fundamental strength.
In the broader market context, while Paramount Cosmetics has shown a strong short-term performance, with a 14.02% increase over the past week, the benchmark Sensex has declined by 1.42% during the same period. This indicates that the stock is gaining traction relative to the overall market. However, it is important to note that the stock's year-to-date performance is down by 7.41%, contrasting with the Sensex's increase of 5.27%. The stock's attractive valuation compared to its peers and its trading at a discount may contribute to its recent rise, but the declining investor participation and falling delivery volume suggest caution among investors regarding its long-term prospects.