Why is Paramount Cosmet falling/rising?

As of 10-Nov, Paramount Cosmetics (India) Ltd is experiencing a price increase, currently at Rs 39.89, reflecting a rise of 2.89 (7.81%). The stock has outperformed its sector today, opening with a gain of 2.73% and reaching an intraday high of Rs 39.89. Over the past week, the stock has shown a positive return of 5.39%, while its performance over the last month is also positive at 3.34%. However, it is important to note that the stock has seen a significant decline year-to-date of 17.41% and a 22.09% drop over the past year. Additionally, there has been erratic trading, with the stock not trading on one day out of the last twenty, and a notable decrease in delivery volume, which has fallen by 74.15% against the five-day average.
In the broader market context, while the Sensex has seen a slight decline of 0.53% over the past week, Paramount Cosmetics has managed to outperform this benchmark, indicating a relative strength in its recent performance. Despite the positive short-term returns, the stock's year-to-date and one-year performance remains significantly lower than the benchmark, which has gained 6.91% and 5.09% respectively. The liquidity of the stock appears adequate for trading, but the falling investor participation could pose challenges for sustained upward movement. Overall, while the stock is currently rising, its long-term performance metrics suggest caution.