Why is Paramount Cosmet falling/rising?

As of 13-Nov, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at Rs 37.12, which represents a decrease of Rs 1.08 or 2.83%. The stock has underperformed its sector by 2.46% today, and it touched an intraday low of Rs 37, reflecting a drop of 3.14%. Over the past week, the stock has shown a slight increase of 0.32%, but it has significantly underperformed over the longer term, with a year-to-date decline of 23.15% and a one-year drop of 25.01%. Additionally, the stock has been trading below its moving averages across various time frames, indicating a bearish trend. While there has been a notable increase in delivery volume, rising by 178.95% against the 5-day average, the overall sentiment remains negative due to the stock's erratic trading patterns and lack of positive factors reported.
In the broader market context, the Sensex has shown a positive return of 1.40% over the past week and 8.11% year-to-date, contrasting sharply with Paramount Cosmetics' performance. This divergence highlights the stock's struggles in a generally rising market, as it has consistently lagged behind the benchmark indices. The company's significant underperformance over one and three years, compared to the Sensex's gains, further emphasizes the challenges it faces in attracting investor confidence amidst a favorable market environment.