Why is Paramount Cosmet falling/rising?

As of 18-Nov, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at Rs 36.75, reflecting a decrease of 2.39 or 6.11%. Today's price summary indicates that the stock underperformed its sector by 5.69%, following a trend reversal after two consecutive days of gains. It opened with a gain of 2.2% but reached an intraday low of Rs 36.65, suggesting significant volatility. The stock has underperformed against the benchmark, with a one-week return of -3.29% compared to the Sensex's +0.96%. Additionally, the stock is trading below all key moving averages, and there has been a notable decline in investor participation, with delivery volume dropping by 31.13% against the five-day average.
In the broader market context, the stock's performance has consistently lagged behind the benchmark over the past three years, with a one-year return of -22.14% compared to the Sensex's +9.48%. While the company reported positive results in net sales and a strong debtors turnover ratio, its long-term fundamentals are weak, highlighted by a low return on capital employed and a high debt-to-EBITDA ratio. This combination of factors contributes to a negative outlook, as the stock has shown poor growth and the ability to service debt is questionable, reinforcing the perception of it being a strong sell.