Why is Parle Industries falling/rising?

As of 26-Jun, Parle Industries Ltd is experiencing a price increase, with its current price at 13.24, reflecting a rise of 0.51 or 4.01%. The stock has been on an upward trend, gaining for the last four days and achieving a total return of 11.26% during this period. However, despite this recent performance, the stock has shown a significant decline of 20.10% over the past month and a year-to-date drop of 51.16%. The company has a weak long-term fundamental strength, indicated by a -3.02% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -0.47, which suggests challenges in servicing its debt. Additionally, the stock's return on equity is low at 0.77%, indicating limited profitability per unit of shareholders' funds.
In the broader market context, Parle Industries has outperformed the sector today by 4.07%, while the Sensex has risen by 2.94% over the past week. However, the stock's performance over longer periods shows a stark contrast, with a year-to-date decline against the Sensex's gain of 7.19%. The stock's liquidity is adequate for trading, but there has been a notable decrease in investor participation, with delivery volume falling by 28.96% compared to the five-day average. Despite trading at a discount compared to its peers' average historical valuations, the company's flat results in March and high valuation metrics, such as a Price to Book Value of 3.1, contribute to a perception of it being a strong sell.