Why is Parle Industries falling/rising?

As of 27-Jun, Parle Industries Ltd is experiencing a price increase, currently at 13.62, with a change of 0.38, representing a rise of 2.87%. The stock has shown strong performance recently, gaining 14.45% over the past week and outperforming its sector by 3.16% today. However, despite this short-term gain, the stock has a negative return of 16.60% over the past month and a significant decline of 49.76% year-to-date. The company faces challenges, including weak long-term fundamental strength, as indicated by a -3.02% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -0.47. Additionally, the stock's return on equity is low at 0.77%, suggesting limited profitability per unit of shareholders' funds.
In the broader market context, while Parle Industries has outperformed the Sensex by a notable margin in the short term, the benchmark has shown a positive return of 2.00% over the past week and 3.07% over the past month. This indicates that while the stock is currently rising, it is doing so against a backdrop of overall market growth. The stock's liquidity remains adequate for trading, but there has been a decline in investor participation, with delivery volume falling by 31.52% against the five-day average. Despite the recent gains, the stock's long-term outlook remains concerning due to its weak fundamentals and high valuation metrics compared to peers.