Why is Parle Industries falling/rising?

As of 15-Jul, Parle Industries Ltd's stock price is currently at 13.21, reflecting an increase of 0.22 or 1.69%. The stock has shown a positive trend today, reversing a two-day decline, and has outperformed its sector by 1.31%. In terms of returns, the stock has gained 1.85% over the past week and 5.01% over the past month, while it has generated a notable return of 17.63% over the past year, significantly higher than the broader market's performance. However, despite these positive short-term movements, the company faces challenges with weak long-term fundamentals, including a negative CAGR growth in net sales over the last five years and a poor EBIT to interest ratio, which raises concerns about its ability to service debt.
Broader market context indicates that while Parle Industries has outperformed the Sensex in the short term, the overall market has shown mixed results, with the Sensex declining by 1.36% over the past week. The stock's performance contrasts with the broader market, as it has been able to generate a return of 17.63% in the last year, compared to the Sensex's modest 2.36% increase. Despite these positive indicators, the company's weak profitability, as evidenced by a low return on equity and high valuation metrics, suggests that investors remain cautious about its long-term prospects, which may temper enthusiasm for the stock's recent gains.