Why is Parle Industries falling/rising?

As of 13-Aug, Parle Industries Ltd is currently priced at 11.05, reflecting an increase of 0.07 or 0.64%. Despite this slight uptick, the stock has shown a significant decline over the past week and month, with returns of -7.22% and -15.33%, respectively. The stock is trading lower than all its moving averages, indicating a bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 722.66% against the 5-day average. The company has a weak long-term fundamental strength, evidenced by a -3.02% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -0.47, which negatively impacts investor sentiment.
In the broader market context, the Sensex has remained relatively stable with a slight decline of only -0.01% over the past week. Parle Industries' performance has significantly lagged behind this benchmark, particularly in the year-to-date returns, where it has dropped by -59.24% compared to the Sensex's increase of +3.07%. While the stock has outperformed its sector by 0.5% today, the overall weak fundamentals and high valuation metrics, such as a Price to Book Value of 2.6, suggest that the stock may continue to struggle in the near term.