Why is Parle Industries falling/rising?

As of 19-Aug, Parle Industries Ltd is experiencing a decline in its stock price, currently at Rs. 10.54, which reflects a decrease of Rs. 0.34 or 3.13%. The stock has hit a new 52-week low today and has underperformed its sector by 3.48%. Over the past week, the stock has seen a return of -4.01%, and its performance over the last month shows a significant drop of 19.73%. The company's long-term fundamentals are weak, highlighted by an average Return on Equity (ROE) of just 0.05% and a poor EBIT to Interest ratio of -0.09. Additionally, despite a 43% increase in profits over the past year, the stock has generated a negative return of -13.82%, indicating below-par performance both in the near and long term.
In the broader market context, the Sensex has seen a positive return of 1.76% over the past week, contrasting sharply with Parle Industries' decline. This underperformance is further emphasized by the stock's trading below all major moving averages, indicating a bearish trend. While there has been a slight increase in investor participation, with a 2.35% rise in delivery volume, the overall sentiment remains negative due to the company's weak financial metrics and valuation concerns. The stock is trading at a discount compared to its peers, but the lack of strong fundamentals continues to weigh heavily on investor confidence, contributing to its falling price.