Why is Parle Industries falling/rising?

As of 08-Sep, Parle Industries Ltd is currently priced at 10.02, showing no change (0.00%). The stock has underperformed significantly in recent periods, with a 1-week return of -1.47% and a 1-month return of -17.33%. Despite a slight positive performance today, where it outperformed its sector by 0.85%, the stock is trading below all key moving averages, indicating a bearish trend. The company has a weak long-term fundamental strength, reflected in its low average Return on Equity (ROE) of 0.05% and a poor EBIT to Interest ratio of -0.09. Additionally, while the stock has generated a return of -38.19% over the past year, its profits have increased by 43%, leading to a low PEG ratio of 0.1, suggesting it may be undervalued compared to its peers.
In the broader market context, the Sensex has shown a positive return of +0.53% over the past week, contrasting sharply with Parle Industries' decline. The stock's performance has been below par not only in the short term but also in the long term, as it has underperformed the BSE500 over the last three years, one year, and three months. This persistent underperformance, coupled with the company's weak financial metrics and the majority of shareholders being non-institutional, suggests a lack of confidence in the stock's future prospects, contributing to its declining price trend.