Why is Parle Industries falling/rising?

As of 11-Sep, Parle Industries Ltd is currently priced at 10.11, showing no change (0.00%). The stock has underperformed in the longer term, with a year-to-date decline of 62.71%, while the benchmark Sensex has increased by 4.36%. In today's performance, the stock outperformed its sector by 0.34%, but it is trading below its 20-day, 50-day, 100-day, and 200-day moving averages, indicating a lack of upward momentum. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 36.88% against the 5-day average. The company has a weak long-term fundamental strength, highlighted by a low return on equity (ROE) of 0.05% and a poor EBIT to interest ratio of -0.09, which suggests challenges in servicing its debt.
In the broader market context, the stock's short-term return of +0.30% over the past week is notably lower than the Sensex's gain of +1.03%. This underperformance reflects the stock's ongoing struggles, particularly in light of its significant year-to-date decline. While the stock is trading at a discount compared to its peers' average historical valuations, the overall weak financial fundamentals and falling investor interest contribute to a cautious outlook. The company's recent flat results and high valuation metrics further indicate that investors may be hesitant to commit to the stock, reinforcing its status as a strong sell.