Why is Parle Industries falling/rising?

As of 12-Sep, Parle Industries Ltd is currently priced at 10.10, reflecting a decrease of 0.01, or 0.1%. The stock has shown a significant decline in performance over the past month, with a return of -8.01%, and has underperformed the sector today by 0.3%. Additionally, the stock's delivery volume has dropped by 50.7% compared to the 5-day average, indicating falling investor participation. The company's weak long-term fundamentals, highlighted by a low return on equity (ROE) of 0.05% and a poor EBIT to Interest ratio of -0.09, contribute to its negative price movement. Despite a 43% increase in profits over the past year, the stock has generated a return of -37.69%, suggesting that the market is not valuing the company's performance positively.
In the broader market context, the stock's short-term return of +0.80% over the past week is notably lower than the Sensex's return of +1.48%, indicating underperformance relative to the benchmark. Over the longer term, the stock has consistently lagged behind the BSE500, with negative returns in the last three years, one year, and three months. The stock's valuation appears expensive with a price to book value of 2.5, despite trading at a discount compared to its peers. This combination of weak performance metrics and unfavorable comparisons to the market suggests that investor sentiment remains negative, contributing to the stock's decline.