Why is Parle Industries falling/rising?

As of 23-Sep, Parle Industries Ltd's stock price is currently at 10.25, reflecting an increase of 0.16 or 1.59%. The stock has shown positive performance recently, outperforming its sector by 2.18% today. Over the past week, it has risen by 1.59%, and in the last month, it has increased by 7.22%. However, despite this short-term recovery, the stock has a weak long-term fundamental strength, indicated by an average Return on Equity (ROE) of 0.05% and a poor EBIT to Interest ratio of -0.09. The majority shareholders are non-institutional, which may contribute to the stock's volatility.
Broader Market Context: In comparison to the Sensex, which has declined by 0.34% over the past week, Parle Industries has demonstrated resilience with its positive return. However, it is important to note that the stock has a year-to-date decline of 62.19%, contrasting sharply with the Sensex's gain of 5.07%. While the stock is trading at a discount compared to its peers' average historical valuations, its very expensive valuation with a Price to Book Value of 2.5 raises concerns among investors, despite a recent increase in profits by 43%.