Why is Party Cruisers falling/rising?

As of 17-Jul, Party Cruisers Ltd is experiencing a decline in its stock price, currently at 78.00, which reflects a decrease of 0.95 or 1.2%. The stock has underperformed its sector by 7.94% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 1.89%, and it has seen a significant drop of 40.89% year-to-date. However, there has been a notable increase in investor participation, with delivery volume rising by 150% against the 5-day average, indicating some interest despite the overall negative performance.
In the broader market context, the Sensex has shown a decline of only 0.96% over the past week, suggesting that Party Cruisers' performance is lagging behind the benchmark. While the stock has struggled significantly over the past month and year, the benchmark has posted positive returns of 1.04% and 2.03%, respectively. This stark contrast highlights the challenges faced by Party Cruisers Ltd in attracting investor confidence compared to the overall market performance.