Why is Paul Merchants falling/rising?

As of 08-Aug, Paul Merchants Ltd's stock price is currently at 755.00, reflecting an increase of 9.0, or 1.21%. The stock opened with a gain of 2.52% today and reached an intraday high of Rs 766, indicating positive momentum. Despite this, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a longer-term downward trend. Additionally, there has been a significant rise in investor participation, with delivery volume increasing by 83.28% compared to the 5-day average. However, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
In the broader market context, Paul Merchants has underperformed the benchmark Sensex over the past week, with a return of -1.22% compared to the Sensex's -0.92%. Over the past month, the stock has also declined by 1.58%, while the Sensex has dropped by 4.60%. Year-to-date, Paul Merchants has seen a significant decline of 20.11%, contrasting with the Sensex's modest gain of 2.20%. Despite these challenges, the stock has shown strong performance over the longer term, with a 3-year return of 87.22% compared to the Sensex's 35.69%.