Why is Paul Merchants falling/rising?

As of 15-Sep, Paul Merchants Ltd's stock price is currently at 737.00, reflecting a decrease of 3.0 points or 0.41%. The stock has been underperforming, having lost 0.77% over the last two days and is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. In terms of performance against benchmarks, the stock has declined by 3.62% over the past month and 22.01% year-to-date, while the Sensex has gained 1.47% and 4.67%, respectively. Although there has been a rise in investor participation, with a 32.93% increase in delivery volume on September 12, the overall sentiment appears negative, as no specific positive factors were noted to counterbalance the stock's recent downward trend.
Broader market context indicates that while the Sensex has shown a positive return of 1.24% over the past week, Paul Merchants Ltd has only managed a slight gain of 0.27% in the same period, highlighting its underperformance relative to the broader market. The stock's significant year-to-date decline of 22.01% compared to the Sensex's increase of 4.67% further emphasizes the challenges faced by the company in the current market environment. Overall, the combination of consistent price declines, poor performance against benchmarks, and lack of positive indicators suggests a challenging outlook for Paul Merchants Ltd.