Why is Paul Merchants falling/rising?

As of 16-Sep, Paul Merchants Ltd is currently priced at 738.95, reflecting an increase of 1.95 or 0.26%. The stock has shown a trend reversal, gaining after two consecutive days of decline. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 57.56% compared to the 5-day average. The stock's performance over the past week and month has been negative, with declines of 0.14% and 3.37%, respectively, while year-to-date, it has decreased by 21.80%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
In the broader market context, the stock's short-term performance has lagged behind the benchmark, with the Sensex gaining 1.58% over the past week and 2.21% over the past month. This underperformance is notable, especially considering that the stock has declined significantly year-to-date compared to the Sensex's positive return of 5.43%. The contrasting performance suggests that while the overall market is experiencing gains, Paul Merchants Ltd is struggling to attract investor confidence, which may be contributing to its recent price movements.