Why is Paul Merchants falling/rising?

As of 17-Sep, Paul Merchants Ltd is experiencing a decline in its stock price, currently at Rs 736.00, which reflects a decrease of 2.95 (-0.4%). The stock has underperformed its sector today by 0.34%, with an intraday high of Rs 768.95, indicating some volatility. Over the past week, the stock has decreased by 0.53%, and it has shown a significant decline of 22.12% year-to-date. The company has faced operating losses and poor long-term growth, with net sales and operating profit both declining significantly. Additionally, the stock has generated a return of -28.20% over the past year, while profits have fallen by 73.1%, contributing to its weak performance.
In the broader market context, the Sensex has increased by 1.56% over the past week, contrasting sharply with Paul Merchants' negative performance. The stock's liquidity appears adequate, but it is trading below its moving averages, indicating a bearish trend. The company's negative results over the last five quarters, including a substantial drop in net sales and profit after tax, further exacerbate its challenges. Overall, the stock's persistent underperformance relative to the benchmark indices highlights its struggles in the current market environment.