Why is Paul Merchants falling/rising?

As of 23-Sep, Paul Merchants Ltd is experiencing a decline in its stock price, currently at Rs 728.00, reflecting a decrease of Rs 4.5 or 0.61%. The stock has been underperforming, having lost 1.62% over the last three days and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock's delivery volume has significantly decreased, falling by 73.2% against the 5-day average, indicating a drop in investor participation. Over the past month, the stock has declined by 3.14%, and year-to-date, it has fallen by 22.96%, while its performance over the last year shows a decrease of 26.09%.
In the broader market context, the Sensex has shown a slight decline of 0.34% over the past week, while Paul Merchants has underperformed with a 1.48% drop in the same period. This trend of underperformance is evident as the stock has not only lagged behind the benchmark in the short term but also over longer periods, with a significant year-to-date decline compared to the Sensex's 5.07% increase. Overall, the combination of declining stock performance, reduced investor interest, and unfavorable comparisons to the benchmark contributes to the ongoing downward trend in Paul Merchants' stock price.