Why is Paul Merchants falling/rising?

As of 30-Sep, Paul Merchants Ltd's stock price is currently at Rs. 668.60, reflecting a decrease of Rs. 16.25 or 2.37%. The stock has recently hit a new 52-week low of Rs. 665 and has been on a downward trend, experiencing a consecutive fall over the last three days with a total decline of 6.09%. Additionally, the stock has underperformed its sector by 2.67% today. In terms of longer-term performance, the stock has seen a significant decline of 29.25% year-to-date and 28.55% over the past year, contrasting with the Sensex, which has shown a positive return of 2.72% year-to-date. The stock is also trading below its moving averages across various time frames, indicating a bearish trend. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
Broader Market Context: In the short term, Paul Merchants' stock has underperformed compared to the Sensex, which has only declined by 2.23% over the past week, while Paul Merchants has dropped by 7.29%. This significant underperformance suggests that investor sentiment towards Paul Merchants is weaker than the broader market. The falling investor participation, indicated by a 20.1% decrease in delivery volume, further emphasizes the lack of confidence among investors, contributing to the stock's decline. Overall, the combination of poor recent performance, low trading volumes, and the stock's position relative to moving averages paints a concerning picture for Paul Merchants Ltd.