Why is PC Jeweller falling/rising?

As of 09-Jul, PC Jeweller Ltd's stock price is currently at 18.43, reflecting an increase of 0.46, or 2.56%. The stock has shown strong performance, with a 33.16% increase over the past week and a remarkable 198.22% rise over the last year. Today's price summary indicates that the stock is outperforming its sector by 2.71% and is trading above its moving averages across various time frames. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 20.79% compared to the five-day average. The company's recent financial results have been very positive, with net sales growing by 9.32% and a substantial increase in profit after tax, contributing to the stock's upward movement.
In the broader market context, PC Jeweller's short-term performance significantly outpaces the benchmark, with a 33.16% return over the past week compared to a mere 0.15% increase in the Sensex. The stock's strong returns over various periods, including a 54.61% increase in the last month and a 493.56% rise over the past three years, further highlight its robust market position. The company has consistently delivered positive results, with profits rising substantially, and is trading at a discount relative to its peers, suggesting a fair valuation. This combination of strong financial performance, positive market sentiment, and favorable trading conditions has contributed to the stock's rising price.