Why is PC Jeweller falling/rising?

As of 14-Jul, PC Jeweller Ltd's stock price is currently at 17.04, reflecting a decrease of 0.31, or 1.79%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 9.07%. Additionally, it has underperformed its sector by 2.84% today. Despite a strong performance over the past month with a return of 37.75% and impressive long-term gains, including a 144.93% increase over the past year, the recent downturn is concerning. The company has reported positive financial results, including a significant growth in net sales and profits, but it also faces challenges such as a weak long-term fundamental strength indicated by a negative CAGR growth in operating profits over the last five years and a high debt to EBITDA ratio.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with a 1-week decline of 8.97% compared to a 1.42% drop in the Sensex. This indicates that while the overall market is experiencing a downturn, PC Jeweller is facing even greater challenges. The falling investor participation, as evidenced by a 30.46% drop in delivery volume, suggests a lack of confidence among investors, which may be contributing to the stock's recent price decline. Despite the company's attractive valuation and strong historical performance, these negative factors are currently overshadowing its positive results.