Why is PC Jeweller falling/rising?

As of 22-Jul, PC Jeweller Ltd's stock is currently priced at 15.19, reflecting a decline of 0.36, or 2.32%. The stock has underperformed its sector by 3.2% today and has experienced a consecutive fall over the last three days, resulting in a total drop of 12.04% during this period. Despite this recent downturn, the stock has shown strong performance over the past year, with a remarkable increase of 115.06%. The company has reported positive financial results, including a 9.32% growth in net sales and a significant increase in profits, which may indicate underlying strength despite the current price decline. Additionally, the stock is trading at a discount compared to its peers, suggesting that it may still hold long-term value.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has declined by 12.50% over the past week while the Sensex has only fallen by 0.47%. This indicates that the stock is underperforming relative to the overall market. However, it is worth noting that PC Jeweller has outperformed the BSE500 over the last three years, one year, and three months, highlighting its potential for recovery in the long term. The rising investor participation, evidenced by a significant increase in delivery volume, may also suggest that investors are still interested in the stock despite its recent price movements.