Why is PC Jeweller falling/rising?

As of 25-Jul, PC Jeweller Ltd is currently priced at 14.57, reflecting a decline of 0.5, or 3.32%. The stock has underperformed its sector by 2.54% today and has experienced a consecutive fall over the last two days, resulting in a total drop of 4.27%. In terms of returns, the stock has seen a significant decline of 13.43% over the past week, although it has performed well over the past month with a gain of 17.50%. Despite the recent downturn, the company has reported positive financial results, including a 9.32% growth in net sales and a remarkable 303.3% increase in profit before tax compared to the previous four-quarter average. However, the stock's recent price movement may be influenced by falling investor participation, as evidenced by a 27.97% decrease in delivery volume against the five-day average.
In the broader market context, the stock's performance over the last week contrasts sharply with the Sensex, which has only declined by 0.36%. While PC Jeweller has outperformed the benchmark over longer periods, including a 78.23% return over the past year compared to the Sensex's 1.78%, the recent short-term performance indicates a struggle to maintain momentum. The stock is trading at a discount compared to its peers, and its attractive valuation metrics suggest potential for recovery; however, the current negative sentiment and declining trading volume may be contributing to its recent price decline.