Why is PC Jeweller falling/rising?

As of 08-Sep, PC Jeweller Ltd's stock price is currently at 13.57, reflecting an increase of 0.31 or 2.34%. The stock has shown a positive trend recently, gaining 3.04% over the last two days and outperforming its sector by 2.46% today. Despite a decline of 2.16% over the past month and a year-to-date drop of 14.11%, the stock has generated a return of 10.19% over the past year. The company's strong financial performance, including a 321.36% growth in net sales and a 293.4% increase in profits, has contributed to its attractiveness, particularly with a PEG ratio of 0.1. Additionally, institutional investors have increased their stake, indicating growing confidence in the company's fundamentals.
In the broader market context, PC Jeweller's short-term performance of +3.59% over the past week significantly outpaces the Sensex, which has only risen by 0.53% in the same period. This suggests that the stock is gaining traction relative to the overall market. However, despite the recent gains, the stock's year-to-date performance remains weak compared to the Sensex's 3.39% increase. The liquidity of the stock is adequate for trading, although there has been a slight decline in investor participation, as evidenced by a 5.89% drop in delivery volume against the five-day average. Overall, while the stock is currently rising, its long-term performance still reflects challenges that investors should consider.