Why is PC Jeweller falling/rising?

As of 14-Nov, PC Jeweller Ltd is experiencing a decline in its stock price, currently at 11.57, which reflects a decrease of 0.33 or 2.77%. The stock has underperformed its sector by 2.43% today and has been on a consecutive fall for the last four days, resulting in a total drop of 6.47% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite reporting a significant growth in net profit of 29.4% and positive results for the last six consecutive quarters, the stock has generated a return of -20.21% over the past year, which contrasts sharply with its rising profits and attractive valuation metrics. In the broader market context, PC Jeweller's short-term performance has been notably poor, with a 1-week return of -5.47%, while the benchmark Sensex has increased by 1.62% during the same period. This underperformance is compounded by weak long-term fundamentals, including a -1.24% CAGR growth in net sales over the last five years and a high debt-to-EBITDA ratio, which raises concerns about the company's ability to service its debt. Furthermore, the low participation from domestic mutual funds, holding only 0.18% of the company, suggests a lack of confidence in the stock's current valuation or business prospects, contributing to its declining price.