Why is Peria Kara. Tea falling/rising?

As of 17-Nov, Peria Karamalai Tea & Produce Company Ltd is experiencing a price increase, currently at 695.05, which reflects a rise of 14.05 or 2.06%. The stock has shown a strong performance today, outperforming its sector by 0.48%. In terms of returns, the stock has generated a 31.84% return over the past year, significantly outperforming the BSE500 index over the last three years, one year, and three months. However, despite this positive performance, the company is facing challenges, including operating losses and a significant decline in net sales and profitability metrics, which have fallen sharply compared to previous quarters. Promoter confidence is rising, as they have increased their stake by 0.59%, indicating a belief in the company's future potential.
Broader market context indicates that the stock's short-term return of +5.14% over the past week is notably higher than the benchmark Sensex, which has only increased by 1.72% in the same period. However, the stock has underperformed the benchmark over the longer term, with a year-to-date decline of 6.16% compared to the Sensex's gain of 10.02%. This mixed performance highlights the stock's volatility and the impact of its underlying financial struggles, despite recent positive movements and promoter confidence.